According to Red Dot:
The “Red Dot” award has become established internationally as one of the most sought-after seals of quality for good design. Red Dot stands for belonging to the best in design and business. Our international design competition, the “Red Dot Design Award”, is aimed at all those who would like to distinguish their business activities through design. The distinction is based on the principle of selection and presentation. Excellent design is selected by competent expert juries in the areas of product design, communication design, and design concepts.
The Bebefit baby carrier has received the Red Dot Design Award, distinguishing it from its competitors by being internationally acclaimed for its ergonomic, health-conscious, effective design. With this seal, you are guaranteed to be using one of the best-designed products in the marketplace.